balloon
online
LEARN MORE ABOUT BUILDING OR REPAIRING YOUR ONLINE REPUTATION
Do It Yourself Online Reputation Management Buy Now! Buy Now!

As seen on:

   
NPR Radio

6 Simple Online Reputation-Building Steps

By Craig Agranoff | Submitted on January 26th, 2011 0 Comments

Online reputations today are almost entirely built using social media. Just a few years ago, a simple website and maybe a newsletter were all that was required. Today? It’s all about social media outreach and management and this is the emphasis of our book “DIY Reputation Management.”

The good news is that it’s even easier for just about anyone to harness their good online reputation to build a successful business or career.

The bad news is that it’s easy to get caught up in details and waste a lot of time rather than stay focused on your goals for your reputation management.

The following six steps will give you a framework for building a successful social media reputation, no matter your goals for doing so.

1. Stay Informed
Read, listen, and stay in touch with the information and the movers-and-shakers in your business. You don’t have to agree with them all of the time, but you do need to know what they’re saying. Social media is as much about staying in touch with your mentors and colleagues as it is about staying in touch with potential customers and clients.

2. Stay Focused
Your career or business niche should be the focus of nearly all of your social media use. The more focused, the better. Many professionals create “career” profiles and “fun” profiles and don’t mix the two. This is a good idea – use one Facebook or Twitter account for your career and use a different one for your friends and family. Keep things separated and, thus, focused.

3. Stay Real
Of course, separating them doesn’t mean one of them should be fake. Stay authentic in your dealings on both counts. If your content on your career or business media is only about your products or services with little to add to the real-world conversation, then you’re wasting time. People connect with people, not products. Interact as if you were at the same table sharing coffee or at the water cooler in the foyer. Be real.

4. Stay Trustworthy (and Trusting)
Be honest about your dealings and don’t pretend to know things you don’t. If you aren’t sure of something, admit it. People respect that and staying honest makes you trustworthy and thus more likely to be trusted with business matters. At the same time, don’t become overly cynical. Some cynicism with the information given online is needed, of course, but assume that those you’re dealing with are as honest as you are until proven otherwise.

5.  Stay Meaningful
Both 3 and 4 add up to this one. If you’re both real and trustworthy, then the information you’re sharing will also be meaningful to the people you’re dealing with online.

6.  Stay Responsive and Sharing
Whether you have fifty or five thousand friends in your social network, try to stay as responsive as you can to them. Acknowledge other people in your network, share their information, answer their questions if you can, etc. Above all, thank those who are truly putting value into your network and share their value with others. This reciprocation often pays off with larger, better friendships and networking opportunities.

These six things are what make online reputation management both meaningful and useful. If you stick with all of these things, then your network will never grow out of hand, will not become a burden on your time, and will enhance your ability to build relationships and leverage your career online.

Bookmark and Share
Your Online Reputation and An Ounce of Prevention
March 8th, 2011
0 Comments
Getting A Credit Score for Your Online Reputation
March 1st, 2011
0 Comments
How Bad SEO Consulting Can Ruin Your Online Reputation
February 22nd, 2011
0 Comments
Crisis Plans for Reputation Management Now a Must
February 15th, 2011
0 Comments
Free Tools to Help With Online Reputation Management
February 2nd, 2011
0 Comments
6 Simple Online Reputation-Building Steps
January 26th, 2011
0 Comments
Five Good Habits for Reputation Management Online
January 19th, 2011
0 Comments
Using SEO vs. Singularity to Clear Your Google Reputation
January 13th, 2011
1 Comment
Internet Marketing Club Feature
December 15th, 2010
0 Comments
Using SEO vs. Singularity to Clear Your Google Reputation
January 13th, 2011
1 Comment
6 Simple Online Reputation-Building Steps
January 26th, 2011
0 Comments
Free Tools to Help With Online Reputation Management
February 2nd, 2011
0 Comments
Crisis Plans for Reputation Management Now a Must
February 15th, 2011
0 Comments
Getting A Credit Score for Your Online Reputation
March 1st, 2011
0 Comments
Your Online Reputation and An Ounce of Prevention
March 8th, 2011
0 Comments
How Bad SEO Consulting Can Ruin Your Online Reputation
February 22nd, 2011
0 Comments
Internet Marketing Club Feature
December 15th, 2010
0 Comments
Five Good Habits for Reputation Management Online
January 19th, 2011
0 Comments