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Getting A Credit Score for Your Online Reputation

By admin | Submitted on March 1st, 2011 0 Comments

Everyone should be familiar with the credit scoring system that is so much a part of our lives today. The scores you have from the three bureaus can make or break your financial life. Your online reputation is becoming just as important, but so far there are no standards for measuring how good your reputation is or isn’t at a glance.

A new startup called TrueRep wants to change that. TrueRep.com is an online reputation management service owned by the online background check provider Intelius. The company is expanding to including online rep management. They begin by assigning you a “Rep Score.”

The process is fairly simple. You sign up and subscribe to their service (about $10/month if you pay monthly or $8/month if you pay annually). TrueRep then pulls your information from public databases all over the Web: search engine searches, social networking sites, etc. These are compiled into scores based on positive or negative connotations or associations in three categories: stability, trustworthiness, and safety.

For instance, having my name “Craig Agranoff” in the same paragraph as the name “Mussolini”¬†would likely give me a negative score for that article on TrueRep’s system. Several other things are also included, such as how often you’re mentioned, where, and by whom. All of this combines to give you a Reputation score.

This is a simple 0-100 spectrum with 0 being very negative and 100 being angelic. Your overall online exposure (how often you’re mentioned) is also given as a Low-High scale. The name “Craig Agranoff,” for instance, ranks pretty high on the exposure scale since Craig is all over the place online.

Once these are known, TrueRep can then monitor your presence online and flag the bad stuff so that you can try to take care of it.

It’s a good start on something that will, I think, eventually become as standard as our credit scores and how they affect our lives. TrueRep is currently in “test mode” and will officially launch in a couple of months.

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